Eviosys has unveiled the latest addition to its Orbit closure range, the 66mm diameter closure for jars, designed to be opened without force.
Eviosys states that there is a growing need for inclusive packaging in the global food market, with the company’s latest research finding that 82% of consumers often struggle to open metal lids on traditional glass jars. It adds that this is especially the case as Europe navigates a rapidly ageing population and the associated demand for accessible products.
The company says the closure technology used in Orbit aims to improve inclusivity and accessibility without compromising on sustainability. The new closure is apparently designed to be opened without force by anyone, with the outer ring acting as a shock-absorber that protects the seal. Orbit ‘only requires slight pressure’ to loosen the ring, lift up the inside panel, break the seal and open the lid.
Aiming to double ease of access while ensuring food preservation, Orbit closures were launched in 2010. Reportedly, Eviosys’ market research in partnership with the University of Sheffield found that that 55% of consumers would consider changing brands to benefit from Orbit.
Orbit does not require the installation of new production lines or specialist jars. Eviosys says the closure can be fitted to most jars, aiming to help customers improve the sustainability and inclusivity of their product lines and tackle food waste by prolonging shelf life and protecting jars from damage during transit.
Laetitia Durafour, marketing director at Eviosys, commented: “We know that consumers sometimes avoid buying products due to mobility challenges. Both young and old people alike struggle to open jars, and that’s something we wanted to solve. With Orbit we have listened to consumers’ worries and made a significant leap forward in packaging accessibility. As we expand the range, we remain dedicated to positively impacting the everyday life for all; improving ease and efficiency for both our customers and their end-users.”
In July, Berry partnered with Grillo’s Pickles to deliver ‘widely recyclable’ polypropylene (PP) jars with a continuous thread closure for its pickles, aiming to provide an easy opening process. The jars also include pickle-shaped side grips for user control and in-mould labels, said to help simplify the filling line process by eliminating the need for label application.
Last month Aptar Closures introduced its new 2” Disc Top Lite closure, said to be 23% lighter than standard disc tops with the reduced part weight leading to a decrease in plastic usage. The closure is available in polypropylene (PP) and post-consumer recycled (PCR) content, with a crab claw closure.
Source- Packaging Europe, 2024.
9th September 2024