Pizza Hut has launched the Moving Box Table, a specialty pizza box that turns into a miniature table offering a practical solution for pizza lovers who need a quick and easy dining setup amidst the chaos of moving house
According to Pizza Hut, nearly 9 in 10 (87%) Americans have ordered pizza during a move, and a resounding 79% of movers admitted to eating their moving day pizza on the floor. That’s why Pizza Hut is aiming to come to the rescue with limited-edition Moving Box Tables during a peak time of the year for moving in popular U.S. cities seeing the most moves.
The development of this product was motivated by an in-house survey in which 85% of respondents agreed that pizza is the best food to order during a move. Movers can now consume pizza without the burden of having to eat on the floor after a long day of hauling boxes with no time to set up furniture.
The Moving Box Table features an iconic red checkered corrugated structure that folds into a sturdy base. This base supports the pizza box tabletop, creating a mini table in just a few steps. To set it up, users simply unfold and assemble the structure, and the table is ready to use.
Many can relate to the chaos that comes with moving, and the last thing you want to worry about is unpacking to enjoy a hard-earned meal at the end of a long day,” said Pizza Hut’s Chief Marketing Officer, Melissa Friebe.
“We love that pizza is a universal moving-day tradition for many, but we hate that it ends up eaten on the floor. This Moving Box Table will help us show up for Pizza Hut customers by providing not just a delicious pizza after a stressful moving day but somewhere easy and comfortable to enjoy it, too.”
The Moving Box Table is complimentary with orders of a large menu-priced pizza and offered exclusively at select Pizza Hut restaurants in three of the most popular U.S. cities to move to: Dallas, Charlotte and Orlando.
Source- Packaging Europe, 2024.
28th August, 2024.