Belgian chocolate brand Guylian has removed the plastic film from the outside of its chocolate boxes, replacing it with a central closure that opens in two parts for easy access to the marbled chocolates.

The interior design of the pack also speaks to the story behind the creation of the iconic brand in 1958.

Belgian chocolatier Guy Foubert and his fiancée Liliane created the chocolate Seashells as an homage to their relationship and their honeymoon on the Belgian coast. The newlyweds combined their first names to form ‘Guylian’ and released the Original Seashells product shortly after.

Guylian says that it is “strongly committed” to cutting waste both in packaging and the production process, with food waste in the production site in Sint-Niklaas at just 0.1%. Its chocolates are also produced with exclusively Fairtrade-certified cocoa, using 100% ingredients of natural origin.

Guylian Original Belgian Chocolate Seashells are available in the UK at Asda, Ocado, Waitrose, Morrisons, Sainsbury’s, and Tesco.

Source- Packaging News, 2024.

2nd September 2024.

https://packagingeurope.com/news/guylian-launches-chocolate-box-redesign/11810.article