Understanding how to make your packaging stand out to your audience can be tricky. Check out our latest blog for top tips on impressing customers with standout packaging.
Understanding how to make your packaging stand out to your audience can be tricky. Our experienced experts have outlined some top tips to help you develop high-quality packaging that represents your brand, attracts your target audience, and increases sales.
Brand Values and Identity
Your packaging is more than just an object; it’s a powerful tool for brand recognition. It’s the first thing buyers see and associate with your brand, making it a great opportunity to demonstrate your brand values. Incorporating your logo, brand colours, and typography can make your packaging instantly recognisable. By keeping these key elements clear and consistent across all packaging, you’re not just packaging a product but showcasing your brand identity.
Customer Experience
Delivering exceptional customer service is the cornerstone of every business, and this extends to your packaging. Packaging is often the first physical interaction customers have with your brand; they touch and hold the packaging, and you want to ensure this is a positive experience. In fact, 88% of customers rank the quality and protection packaging provides as top priorities. Therefore, no corners should be cut—investing in high-quality, reliable packaging that feels good to touch is essential.
Your packaging will serve different needs depending on your business sector. In the food sector, packaging must keep food fresh and warm and be durable enough to resist ripping from grease or other food textures. In the retail industry, packaging must hold heavy weights, resist tearing, and possibly be waterproof, especially for e-commerce, where packages might be left outside in the rain.
Reliable packaging positively influences customers’ perceptions of your products and brand.
Recycle and Reuse
Consumers’ priorities are shifting towards more eco-conscious materials, with two-thirds of individuals considering themselves environmentally aware and incorporating sustainable practices into their daily lives (Trivum Packaging; Buying Green Report 2023). At WSCS Global, our experts collaborate with you to achieve your sustainable packaging goals and identify the best low-impact materials for your products.
Another way to reduce the impact of your packaging is to minimise its size, as excessive packaging can be wasteful and costly. Additionally, removing any excess internal material is an effective way to lessen your environmental footprint. Choosing eco-conscious materials and ensuring they are recyclable, reusable, or biodegradable is crucial for sustainable packaging.
We collaborate with you throughout the product development stage to outline your packaging goals. From there, we leverage our global network to source the best materials that meet your criteria at a competitive price. Our compliance team is hands-on and continuously monitors the product throughout the lifecycle, ensuring your end product reflects your brand.
Contact our team to learn how we can support your business by developing innovative, high-quality products that attract customers’ attention.